Electrical Business Coach

For Electrical Contractors Ready to Run the Business Instead of Being Run By It

Sean Soole is a business coach for electrical contractors and electrical business owners across Australia. Domestic and residential electricians, commercial and fit-out contractors, industrial and data specialists, solar and battery installers, and the electrical companies working under builders on new-build projects. If you have grown the company past the point where you are personally on the tools every day, but you are still the one pricing every job, chasing every invoice, sorting every apprentice issue, and holding every scheduling decision in your head, Sean’s mentoring program is built for the stage you are at.

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The Wall Every Growing Electrical Business Hits

Somewhere between one van and eight, most electrical businesses hit the same wall. The work is there. The team is bigger. Referrals keep coming. And yet the P&L at the end of the year does not reflect the hours everyone put in.

You are still quoting jobs at 9 pm. Every apprentice question, every builder chasing a variation, every callback on a job from six months ago still comes through your phone. Jobs get finished, but the paperwork trails weeks behind. Invoices go out later than they should. The wages bill lands every Wednesday whether the money has come in or not, and the margin on the last commercial job was thinner than you thought it would be when you quoted it.

What is going on underneath is that a good electrician has grown into a small business, but the business still runs on the owner personally. The fact that you can hold every job, every price, every builder relationship, and every apprentice’s development in your head at once. That works for a while. It stops working when the number of moving parts crosses a certain threshold, and in electrical companies that threshold usually sits around four or five vans, or the point where you take on your first real commercial contract.

Getting past this wall is a different job to running the tools. It is labour recovery you can actually measure, quotes that account properly for the true cost of a job, a foreman or leading hand who can carry the daily operations without you on site, and a set of numbers that tell you within a week whether the month is on track or off it. None of that is what electricians get taught in an apprenticeship. This is where having an electrical business coach in your corner actually earns its keep.

Talk to Sean’s Team

How Sean Works With Electrical Business Owners

Sean coaches electrical contractors through The Inner Circle, a business mentoring program capped at 100 members. Members get one-on-one coaching with Sean, a structured framework, access to a mentor bench of more than 20 specialists, quarterly Inner Circle events in Sydney, Brisbane and the Gold Coast, and a community of business owners including other electrical and trades operators.

For electrical companies, the early focus is usually on:

Fixing labour recovery first: The single biggest quiet leak in most electrical businesses is the gap between hours paid and hours actually billed to a job. Apprentice hours, callbacks, unbilled travel, and the small favours that pile up across a year all compound. Getting this measured accurately is often the first month of work, and it usually shifts profitability inside a quarter.
Sorting the quoting engine: Most electrical businesses are still quoting on gut feel plus a markup on materials, and the pricing has not moved in line with wages, super, insurance, or fuel. Fixing the way jobs get priced and putting real numbers behind the difference between a domestic job, a commercial fit-out, and a builder contract changes the shape of the business.
Building a leading hand or foreman layer: A company where the owner is the only person who can price, program, or resolve a site issue has a hard ceiling. Sean’s team works with you on who to develop, who to hire, and how to structure a leadership layer that lets the business run without you at every touchpoint.
Getting live financial visibility: Most electrical business owners do not have a real-time view of gross margin by job type, labour recovery by team member, or what the coming month looks like on cash flow. This gets sorted early because every other decision improves once the numbers are honest.
Deciding what kind of electrical business you actually want: A 12-van residential maintenance business and a five-van commercial contract business are two different companies with two different lifestyles behind them. The coaching is about building toward the version that actually fits what you want, not just taking on whatever inquiry lands next.

What It Looks Like When It Works

Inner Circle members across the electrical and trades industries have grown revenue, lifted margins, and built businesses that no longer rely on the owner being on every site. The case studies below walk through what that has actually looked like for members Sean and the team have worked with.

    
 
 
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   daniel white 
 
 
 
 Trustindex verifies that the original source of the review is Google. Epic content, not only business development but life-changing also!!
  
 
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   Alex 
 
 
 
 Trustindex verifies that the original source of the review is Google. Sean has a rare combination of integrity and competence. If his gut tells him you are about to make the wrong choice, he will tell you straight, that kind of honesty is hard to find and it is exactly what you want from someone guiding your business.

Sean and the team genuinely values giving you high quality advice tailored to your situation rather than the generic. Everything he shares is practical and actionable, so you walk away knowing exactly what to do next rather than sitting on a pile of theory.

His thinking is also incredibly transferable. The principles apply to any business, and he has a real talent for breaking complex ideas down into analogies that actually stick with you long after the conversation ends. If you are serious about growing, Sean and his team are well worth your time.
  
 
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   Sonal Agarwal 
 
 
 
 Trustindex verifies that the original source of the review is Google. Really enjoyed the 2 days of 'Business Freedom Summit' with Sean and Tim. A very business focussed session and lots of great PRACTICAL take aways. Will recommend Sean and Tim as mentors.
  
 
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   Tatiana Hein 
 
 
 
 Trustindex verifies that the original source of the review is Google. The Inner Circle sessions provide an intentional and practical approach to both personal and professional growth. Every session delivers valuable insights that can be applied immediately, creating real impact from day one. What stands out is the focus on turning learning into action, with meaningful discussions, practical tools, and clear takeaways that help you become more self-aware, effective, and purposeful in both work and life. I consistently leave each session with ideas I can put into practice straight away, making the experience both inspiring and highly valuable. I highly recommend for any business size.
  
 
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   Tomas Runciman 
 
 
 
 Trustindex verifies that the original source of the review is Google. A leading BD and Culture learning partner for our business. Grow your business, invest in your team!
  
 
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   Sloth Man 
 
 
 
 Trustindex verifies that the original source of the review is Google. Extremely helpful for anyone willing to learn. You get out what you put in, so put it all in!
  
 
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   Jimmy 
 
 
 
 Trustindex verifies that the original source of the review is Google. Very nice team and valuable insights
  
 
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   Laura Rodriguez Benitez 
 
 
 
 Trustindex verifies that the original source of the review is Google. I am very grateful to have been part of the Sean workshop. The material and guidance provided helped me identify important gaps in my business and gave me clarity on the areas I need to improve.
It was also inspiring to connect with other entrepreneurs and successful business owners who have built profitable businesses through discipline, consistency, and focus.
Sean and his team went beyond business strategies by also sharing valuable psychological and neurological insights that influence the way we think, make decisions, and navigate challenges in business.
This workshop gave me not only practical guidance for my future business decisions, but also motivation, confidence, and direction.
A special thanks to Sean, David, and Tim for their humble, supportive, and professional approach to every individual case scenario. Highly recommended.
  
 
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   LD F 
 
 
 
 Trustindex verifies that the original source of the review is Google. I had a great experience with Sean and his team. I’m glad that I invested in the opportunity to learn what tools I need and how I can use those tools to generate more profit in my business and build it to the point of not needing me anymore which is my ultimate goal.

Highly recommend.
  
 
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   Maria Thompson 
 
 
 
 Trustindex verifies that the original source of the review is Google. Sean and his amazing team of mentors have been a great help with my journey as a business ower. They helped out by giving me practical tips and tools that are proven and effective.

More Case Studies

Who This Is For

Sean’s coaching is built for established electrical business owners typically turning over $750k or more, with a team of electricians and apprentices already in place, and an owner who is ready to take the company beyond what one person can carry alone. Whether you run a domestic maintenance operation, a commercial contracting business, an industrial or data specialist team, or a solar and battery installation company, the coaching works on the same core mechanics.

If you are still a sole trader on the tools full-time, or you are in your first year or two out of your ticket running solo, this is not the right fit yet. Sean has free resources in the content library that will get you closer to the stage where coaching becomes worth the investment.

Explore Our Resources

How to Get Started

The first step is a no-pressure conversation with someone on Sean’s team. Apply online, book a time that works around your week on the tools or in the office, and have a straight chat about where the business is right now and whether the program is the right move at this stage. If it is not, the team will tell you.

Get in Touch

Frequently Asked Questions

Is Sean an electrical industry coach or a generalist business coach?

Sean and the mentor team have coached hundreds of business owners across electrical, plumbing, HVAC, construction and other trades. For a sparky, the practical result is that the coaching combines proper business fundamentals with a real understanding of how an electrical company runs. How labour recovery actually works across a mixed team of licensed electricians and apprentices. How progress claims and retentions work on builder contracts. How the shift from domestic to commercial changes the shape of the business. Members are regularly connected inside Inner Circle with other electrical and trades owners who have already worked through the problems you are hitting now.

My revenue keeps growing, but my profit is flat. Is that fixable?

Yes, and it is the single most common pattern in the electrical businesses Sean sees. Revenue up with profit flat almost always comes back to labour recovery and quoting. Hours paid that never make it onto a job. Callbacks absorbed without being priced in. Materials pricing not moving with wholesaler increases. Contracts that have crept toward the builder’s favour without being renegotiated. Fixing this is usually one of the first pieces of work inside Inner Circle because it moves the numbers quickly.

I want to move from residential into commercial. Does the coaching cover that?

Yes, and it is one of the more common transitions Sean works on with electrical members. Commercial and builder-contract work looks like more revenue on paper, but it comes with different cash flow, different contract risk, retentions that can sit for months, and margins that need to be calculated differently. The coaching works on whether the transition actually makes sense for your business, and if it does, how to make it without the shift eating your working capital.

How does the coaching handle the apprentice ratio question?

Getting apprentice-to-licensed ratios right is one of the levers with the biggest effect on profitability in an electrical business, and it is one of the harder things to get right without visibility on your numbers. The coaching works on how to cost apprentice hours properly into a job, when to bring on the next apprentice, when to promote an apprentice to a licensed role, and how to structure teams so the mix supports margin rather than eroding it.