Business Mentoring Program
The Inner Circle by Sean Soole
The Inner Circle is a business mentoring program built for established Australian business owners who want to grow profitably and get their time back. Founded by Sean Soole and capped at 100 members, the program combines one-on-one coaching, a proven framework, quarterly live events, access to over 20 specialist mentors, including Sean himself and a close community of founders who are all working toward the same thing.
This is not a course you watch alone at midnight. It is a hands-on business skills mentoring program where Sean and his team work with you directly, on your business, with your numbers, at your pace.
How The Program Works
The Inner Circle runs on the Mission & Basecamp framework: a structured, repeating cycle that takes you from where you are now toward a defined goal. Each stage builds on the last, and you work through it with your mentor alongside you.
1. Foundational Core
Everything starts with getting to the root of your personal and business “why.” Before strategy, before systems, you need to know what you are actually building toward and why it matters to you. This is the foundation every other decision sits on.
2. Where Your Business Stands Today
Sean and his team take a detailed look at your business using the Freedom Metrics, a scoring system that measures how close your business is to running without you at the centre of everything. This gives you a baseline and gives your mentor a full picture of where the gaps are.
3. Strategic Planning
From there, you and your mentor build a quarterly plan that covers the areas most businesses get wrong on their own: how you lead your team, how the money moves through the business, how you sell, how you deliver, and how you structure your time. The plan is specific to where your business is right now.
4. Putting the Plan to Work
Each quarter, you and your mentor map out the priorities that will move the business forward over the next 90 days, balancing what needs to happen now with where you are heading longer term. Between sessions, you have the accountability and support to stay on track.
The Basecamp cycle repeats quarterly. As your business grows, the plan grows with it, and your role in the business shifts along the way.
What Membership Looks Like
1. One-on-One Coaching and Mentoring
You get direct access to Sean and his team of 20+ specialist mentors through regular one-on-one mentor sessions. These are private conversations about your business, your numbers, and your next move. Members also get access to a private audio support channel for the quick questions that come up between sessions.
2. Quarterly Live Events
Four times a year, the community comes together for a two-day in-person event, plus one day online, for your key team to join and learn and grow directly. These are held across Australia and are a mix of workshops, group mentoring, and time with other owners who are at a similar stage of growth.
3. Expert Network
Sean opens his personal network to members with the Inner Circle Mentor Panel. If you need help with sales, operations, marketing, finance, HR, legal or technology, you get connected to the right specialist. This saves you months of searching and the cost of hiring the wrong advisor.
4. Community and Peer Support
You also get access to the Inner Circle community group and peer-to-peer mentoring with other members. Most owners say this is the part they did not expect to value as much as they do.
Why The Inner Circle Is Capped at 100 Members
The Inner Circle is intentionally kept small so the mentoring stays personal.
The 100-member cap gives Sean and his team enough space to understand each owner’s business, goals, challenges, and progress. It also keeps the community close enough for members to build relationships, share openly, and support each other between sessions.
Before someone joins, Sean’s team takes the time to understand where the business is at and what the owner needs help with. If The Inner Circle can genuinely help, they’ll talk through the next step. If it’s not the right time, they’ll say that too.
Member Stories
The best way to explain what this business mentoring program does is to show you.
Chris and Guy
When Chris and Guy joined The Inner Circle, they were turning over $1.2m but taking home around $20k each per year. They were working 80-plus hour weeks, had loans keeping the business afloat, and were seriously considering walking away. Their business partnership was strained and simple decisions had become impossible under the weight of it all.
Today, they have grown past $8m in annual revenue and are expanding internationally.
James and Tegan
James and Tegan run a construction company. When they joined, James was leaving the house at 7am and not getting home until after midnight most nights. The business was doing $3.5m in revenue on just $16,000 in profit. Every day felt like the same day on repeat, and they were close to throwing it all in.
Today, they have grown to $7.5m in revenue with profit above $1m, and they are 90% out of the day-to-day running of the company.
These stories show what can change when owners have the right support around them and a clear plan to follow.
What Business Owners Say About The Inner Circle
EXCELLENTTrustindex verifies that the original source of the review is Google. Epic content, not only business development but life-changing also!!Posted on GoogleTrustindex verifies that the original source of the review is Google. Sean has a rare combination of integrity and competence. If his gut tells him you are about to make the wrong choice, he will tell you straight, that kind of honesty is hard to find and it is exactly what you want from someone guiding your business. Sean and the team genuinely values giving you high quality advice tailored to your situation rather than the generic. Everything he shares is practical and actionable, so you walk away knowing exactly what to do next rather than sitting on a pile of theory. His thinking is also incredibly transferable. The principles apply to any business, and he has a real talent for breaking complex ideas down into analogies that actually stick with you long after the conversation ends. If you are serious about growing, Sean and his team are well worth your time.Posted on GoogleTrustindex verifies that the original source of the review is Google. Really enjoyed the 2 days of 'Business Freedom Summit' with Sean and Tim. A very business focussed session and lots of great PRACTICAL take aways. Will recommend Sean and Tim as mentors.Posted on GoogleTrustindex verifies that the original source of the review is Google. The Inner Circle sessions provide an intentional and practical approach to both personal and professional growth. Every session delivers valuable insights that can be applied immediately, creating real impact from day one. What stands out is the focus on turning learning into action, with meaningful discussions, practical tools, and clear takeaways that help you become more self-aware, effective, and purposeful in both work and life. I consistently leave each session with ideas I can put into practice straight away, making the experience both inspiring and highly valuable. I highly recommend for any business size.Posted on GoogleTrustindex verifies that the original source of the review is Google. A leading BD and Culture learning partner for our business. Grow your business, invest in your team!Posted on GoogleTrustindex verifies that the original source of the review is Google. Extremely helpful for anyone willing to learn. You get out what you put in, so put it all in!Posted on GoogleTrustindex verifies that the original source of the review is Google. Very nice team and valuable insightsPosted on GoogleTrustindex verifies that the original source of the review is Google. I am very grateful to have been part of the Sean workshop. The material and guidance provided helped me identify important gaps in my business and gave me clarity on the areas I need to improve. It was also inspiring to connect with other entrepreneurs and successful business owners who have built profitable businesses through discipline, consistency, and focus. Sean and his team went beyond business strategies by also sharing valuable psychological and neurological insights that influence the way we think, make decisions, and navigate challenges in business. This workshop gave me not only practical guidance for my future business decisions, but also motivation, confidence, and direction. A special thanks to Sean, David, and Tim for their humble, supportive, and professional approach to every individual case scenario. Highly recommended.Posted on GoogleTrustindex verifies that the original source of the review is Google. I had a great experience with Sean and his team. I’m glad that I invested in the opportunity to learn what tools I need and how I can use those tools to generate more profit in my business and build it to the point of not needing me anymore which is my ultimate goal. Highly recommend.Posted on GoogleTrustindex verifies that the original source of the review is Google. Sean and his amazing team of mentors have been a great help with my journey as a business ower. They helped out by giving me practical tips and tools that are proven and effective.
Who This Program Is For
The Inner Circle is built for established small and medium business owners, typically turning over between $750k and $50m, with healthy net profit. You are running a business with a team, and you are ready to have someone challenge how you think and operate.
If you are pre-revenue, a brand-new start-up, or running below roughly $100k in net profit, this program is not the right fit yet. Sean has put together free resources in the content library to help you get to that stage.
How to Join
You start by submitting an application. From there, one of Sean’s Freedom Mentors reviews it and reaches out to have a no-pressure conversation about where your business is and whether the program fits.
Nobody gets sold on the first call. The goal is to make sure both sides are right for each other before anyone commits.
Frequently Asked Questions
How long does the program run?
The Inner Circle is an ongoing business mentoring program with the goal to help business owners move from Stuck to Freedom in 3 years or less. It is not a fixed course with a start and end date, though the average time for a business owner to remain a member is 2.5 years. There are no long-term contracts, instead Sean has a 3 month rolling commitment, so you stay because the value is there.
What kind of time commitment does it take?
Members have access to a one-on-one session as and when they need them, generally every fortnight. They invest a few hours between sessions, putting the next steps into practice. You’ll also have quarterly events and the community when you need it.
The aim is to make the time you spend in the program useful, practical, and focused on helping you get more time back in the business.
What industries do members come from?
All of them. The program is industry-agnostic. Current and past members include construction, trades, professional services, health, retail, technology, finance, legal, hospitality and more. The business skills mentoring program covers principles that apply across sectors: leadership, delegation, financial management, team building, and growth strategy.
What does the program cost?
Pricing depends on the level of mentoring and support you need. Sean’s team covers this on your first call once the fit is confirmed, but rest assured, it’s one of the most cost-effective options on the market for the impact you receive by being part of Inner Circle.
Build a legacy that goes beyond money