BUSINESS COACH AUSTRALIA

Grow Your Business.
Get Your Life Back.

Sean Soole is a business coach and mentor who works with established Australian business owners. With 30 years in business and more than two decades mentoring founders, he helps owners grow profitably, work fewer hours, and build a business that gives them their life back.

Sean works with owners through three channels: The Inner Circle, his one-on-one mentoring program capped at 100 members; live events and workshops run across Australia; and keynote speaking for organisations that want their leadership teams to think differently about growth.

Get in Touch See How It Works

You Started This for Freedom

You probably did not start your business to work 60-hour weeks and check emails at the dinner table.

Most owners launch with a picture of what life could look like: more control over their income, more say over their schedule, the ability to build something that matters. Then the business grows, the team grows, and somewhere along the way, it flips. The business starts running you.

You know your trade inside out. But running the business behind it is a different skill set, and nobody teaches you that part. You are making big decisions alone, second-guessing most of them, and the idea of taking a proper break feels impossible without things slipping.

That gap between where you are and where you planned to be is exactly where a good business coach makes the biggest difference. It is the work Sean has done with hundreds of owners across Australia, and it starts with building you as a leader first, then your business.

See How The Inner Circle Works

Three Ways to Work with Sean

1. The Inner Circle (One-on-One Mentoring)

The Inner Circle is Sean’s core business coaching program. Membership is capped at 100, and every owner gets regular one-on-one coaching, access to 20+ mentor specialists, including Sean himself, and a community of founders who genuinely support each other.

The Mission & Basecamp framework maps your path from where you are now to a defined goal, building in leadership, strategy, systems and accountability along the way. Members also get live quarterly events, masterminds and a library of practical tools on business growth.

Learn More About The Inner Circle

2. Events and Workshops

Sean runs two-day Freedom Business Summits in Sydney, Brisbane, Melbourne and other cities throughout the year. These are working events where you bring your actual numbers and your challenges, and you leave with a plan you can act on Monday morning.

They are also a great way to experience how Sean coaches and meet other owners before deciding if ongoing mentoring is right for you.

See Upcoming Events

3. Speaking

Sean is a keynote speaker on leadership, business ownership and conscious growth. He has shared stages with Gary Vaynerchuk, Michael Gerber and Jocko Willink, and speaks at conferences, industry events and corporate sessions across Australia and internationally.

If your organisation is looking for a business strategy coach who leaves you thinking differently, Sean is worth a conversation.

Book Sean to Speak

Hear from Owners Who Have Been Where You Are

Owners who work with Sean consistently say the same things: they are working fewer hours, making more money, enjoying their business again and getting their life back.

The early wins usually come from clearing bottlenecks, improving delegation, and getting focused on the activities that move revenue and profit. Within a few months, most members have bought back meaningful time in their week and feel like they are running the business again instead of the other way around.

Stephen Muscat
Walter Badaracco
Simon Druery
Steve Ramsay
  • I have totally changed how I look at my business, and I feel excited about running my business again!!! Thank you.
    Patrick Van Eybergen Ti2
  • We are already starting to see significant growth in the business after only 4 to 5 months. I would say it has either put us 20 years ahead of the times or if you reverse engineer it he may have saved us from being left behind.
    Christopher Wragg Qld Specialised Scaffolding
  • The Inner Circle team have been amazing to work with. Through clear vision, strategic planning, accountability, efficiencies to free up more of our time to work on business growth!
    Teena Kubota TK Organics
  • Forget the Kool-Aid and ‘Eye of the Tiger’ stage craft. If you’re serious about growing yourself and your business, look no further. Sean and the Inner Circle team are the real deal.
    John Broadbent Industry 4.0 Strategy & Mentoring
  • Sean and the team have had a great influence on how we run our business over the past 4 years and I have referred them to other businesses that have had the same impact. Sean is the real deal – he will tell you how it is.
    Daryn Kerr Terracorp Tanks Darwin
Our Case Studies

What Business Owners Say About The Inner Circle

Meet Sean Soole

Sean has spent 30 years building, acquiring, merging and selling 25 businesses across seven industries. He has made the mistakes, earned the lessons, and done the hard yards that most business coaches only read about.

Over the last two decades, he has taken that experience and put it to work as a business growth coach for founders across Australia, from tradies turning over $750k to companies doing $50m.

His approach starts with the owner: your mindset, your leadership, your decisions. Strategy, systems and growth follow from there. Build a better leader and the business follows.

Meet Sean

Who This Is For

Sean’s coaching is built for established small and medium business owners, typically turning over between $750k and $50m, with healthy net profit. You are good at what you do. You have hit a ceiling you cannot push through alone, and you are open to having someone challenge how you think about your business and your life.

If you are a brand-new start-up or running below roughly $100k in net profit, this is probably not the right fit right now. Sean will tell you that on the first call.

That honesty is part of what keeps the community strong and the results consistent. Most members are ambitious small business owners who are done trying to figure it all out alone.

How to Get Started

The first step is a no-pressure conversation with one of Sean’s expert mentors. You apply online, book a time, and have an honest chat about where your business is and whether coaching is the right move for you. Nobody talks money until the fit is confirmed both ways.

From there, you move into the program at Basecamp One and start working toward your own defined mission. Regular one-on-one coaching sessions, a structured plan, and the accountability to keep you moving between them. Sean and his team are alongside you the whole way.

Interested in attending an event or booking Sean to speak? Get in touch, and we will point you in the right direction. 

Get in touch

Frequently Asked Questions

What does working with Sean look like week to week?

Most members have a regular one-on-one coaching session, usually on a fortnightly rhythm, plus a few hours acting on what they agree to between sessions. The early focus is on buying time back through better leadership, delegation and systems. Within a few months, most members are working fewer hours and seeing stronger results in their revenue and profit.

Can I attend an event before committing to The Inner Circle?

Yes! The Freedom Business Summits run throughout the year in Sydney, Brisbane, Melbourne and other cities across Australia. They are a practical way to experience how Sean coaches, meet other business owners in the room, and see if ongoing mentoring is the right next step for you.

How quickly do members typically see results?

It depends on where you start, but most members notice a shift in how they run their business within the first few months. The early wins usually come from clearing bottlenecks, improving how you delegate, and getting focused on the activities that actually drive revenue and profit rather than the ones that just keep you busy.

Your Mission
Basecamp Four
Basecamp Three
Basecamp Two
Basecamp One

Build a legacy that goes beyond money

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Get in touch

Phone Number
+61 488 849 474
Email Address
support@seansoole.com.au.au
Address
Noosa, QLD, Australia

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Industries

Tradie Business Coach

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