

Business Coach Sunshine Coast
For Sunshine Coast Owners Ready to Grow and Get Their Life Back
Sean Soole lives and works in Noosa. He runs Inner Circle, a business mentoring program for established owners turning over between $750k and $50M. Sunshine Coast members come from trades, construction, hospitality, tourism and professional services, along with plenty of other industries.
Sean has spent 30 years building, acquiring, merging and selling 25 businesses across seven industries. He has spent more than 20 years mentoring owners, and has worked with over 1,500 business owners across Australia, including owners here on the coast.
Where Sunshine Coast Owners Tend to Get Stuck
The coast has grown quickly over the last few years, and plenty of local businesses have grown with it. There is more work coming in and a bigger team to manage. Yet the owner is often still pricing the important jobs and making every decision that matters, and the hours keep creeping up.
Most owners know their trade or profession inside out, but running the business behind it takes a different set of skills. Inner Circle starts by scoring your business against Sean’s Freedom Metrics, which measure how close it is to running without you at the centre of everything. From there, you and your mentor build a quarterly plan around the gaps it shows up, covering areas like pricing, cash flow, team structure and how you spend your week.


How the Program Works for Sunshine Coast Members
A few questions come up on almost every first call.
1. Does being local change anything?
One-on-one coaching runs over video wherever you are, so it fits around your week. Being on the coast helps with the in-person side. Inner Circle members come together four times a year for two-day quarterly events, which are often held in Brisbane or on the Gold Coast. You are also part of the same local business community Sean works in every day.
2. How often are the coaching sessions?
As often as you need them. Sessions are booked when there is something worth working through, so there is no fixed schedule to keep up with. Every session is one-on-one and focused on your business, so you are never sitting through a group webinar hoping something applies to you. Between sessions, members also have a private audio channel for the quick questions that come up during the week.
3. Who else is involved besides Sean?
Sean is a big believer in “Who Not How”. He has built a team of more than 20 specialist mentors covering finance, operations, sales, marketing, hiring, leadership, culture and more. When a decision falls into one of those areas, you work through it with someone who has spent their career in that field. For owners who have worked with a single coach before, this is usually the biggest difference they notice.
What It Looks Like When It Works
The work with Sunshine Coast members centres on lifting profit margins and freeing up the owner’s time, so they can get more of their life back. Over time, that builds a business that keeps running when the owner steps away.
James and Tegan’s construction company shows what that can look like. They grew from $3.5M to $7.5M in revenue and lifted profit from $16,000 to more than $1M. They are now 90% out of the day-to-day running of the business.
What Sunshine Coast Business Owners Are Saying
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daniel whiteTrustindex verifies that the original source of the review is Google.
Epic content, not only business development but life-changing also!!Posted on Google![]()
AlexTrustindex verifies that the original source of the review is Google.
Sean has a rare combination of integrity and competence. If his gut tells him you are about to make the wrong choice, he will tell you straight, that kind of honesty is hard to find and it is exactly what you want from someone guiding your business. Sean and the team genuinely values giving you high quality advice tailored to your situation rather than the generic. Everything he shares is practical and actionable, so you walk away knowing exactly what to do next rather than sitting on a pile of theory. His thinking is also incredibly transferable. The principles apply to any business, and he has a real talent for breaking complex ideas down into analogies that actually stick with you long after the conversation ends. If you are serious about growing, Sean and his team are well worth your time.Posted on Google![]()
Sonal AgarwalTrustindex verifies that the original source of the review is Google.
Really enjoyed the 2 days of 'Business Freedom Summit' with Sean and Tim. A very business focussed session and lots of great PRACTICAL take aways. Will recommend Sean and Tim as mentors.Posted on Google![]()
Tatiana HeinTrustindex verifies that the original source of the review is Google.
The Inner Circle sessions provide an intentional and practical approach to both personal and professional growth. Every session delivers valuable insights that can be applied immediately, creating real impact from day one. What stands out is the focus on turning learning into action, with meaningful discussions, practical tools, and clear takeaways that help you become more self-aware, effective, and purposeful in both work and life. I consistently leave each session with ideas I can put into practice straight away, making the experience both inspiring and highly valuable. I highly recommend for any business size.Posted on Google![]()
Tomas RuncimanTrustindex verifies that the original source of the review is Google.
A leading BD and Culture learning partner for our business. Grow your business, invest in your team!Posted on Google![]()
Sloth ManTrustindex verifies that the original source of the review is Google.
Extremely helpful for anyone willing to learn. You get out what you put in, so put it all in!Posted on Google![]()
JimmyTrustindex verifies that the original source of the review is Google.
Very nice team and valuable insightsPosted on Google![]()
Laura Rodriguez BenitezTrustindex verifies that the original source of the review is Google.
I am very grateful to have been part of the Sean workshop. The material and guidance provided helped me identify important gaps in my business and gave me clarity on the areas I need to improve. It was also inspiring to connect with other entrepreneurs and successful business owners who have built profitable businesses through discipline, consistency, and focus. Sean and his team went beyond business strategies by also sharing valuable psychological and neurological insights that influence the way we think, make decisions, and navigate challenges in business. This workshop gave me not only practical guidance for my future business decisions, but also motivation, confidence, and direction. A special thanks to Sean, David, and Tim for their humble, supportive, and professional approach to every individual case scenario. Highly recommended.Posted on Google![]()
LD FTrustindex verifies that the original source of the review is Google.
I had a great experience with Sean and his team. I’m glad that I invested in the opportunity to learn what tools I need and how I can use those tools to generate more profit in my business and build it to the point of not needing me anymore which is my ultimate goal. Highly recommend.Posted on Google![]()
Maria ThompsonTrustindex verifies that the original source of the review is Google.
Sean and his amazing team of mentors have been a great help with my journey as a business ower. They helped out by giving me practical tips and tools that are proven and effective.
Sean on the Sunshine Coast
Sean lives in Noosa and works with business owners across the coast. He also runs two-day Freedom Business Summits in cities around Australia, including on the Gold Coast. They are open to any business owner and give you a practical way to see how Sean coaches before deciding whether ongoing mentoring is right for you.
If you would like Sean to speak at your event, conference or leadership offsite, the team can help with that too.
Who Inner Circle Is Built For
Inner Circle is built for established Sunshine Coast owners turning over $750k or more, with healthy net profit and a team already in place. It suits owners who are ready to step back from the day-to-day and focus on leading the business.
If you are a sole operator, in your first year or two, or running below roughly $100k in net profit, it is probably not the right fit yet. Sean’s content library has free resources to help you get there. If the timing is not right, the team will let you know on the first call.
How to Get Started
Start by applying online. One of Sean’s Freedom Mentors will review your application and get in touch to book a no-pressure conversation about where your business is and where you want it to go. Pricing only comes up once you and the team agree the program is a good fit.

Frequently Asked Questions
Is Sean based on the Sunshine Coast?
Yes. Sean and the team are based in Noosa.
Does the coaching account for how fast the coast is growing?
Yes. Plenty of local owners have grown quickly alongside the region. The systems and team that worked at a smaller size often start to strain as a result. The coaching starts with where your business is today, including the pressures that come with operating on the coast, and builds the plan from there.
My business is seasonal. Does that change the coaching?
It shapes the plan more than the approach. Many businesses have busy and quiet periods, such as tourism, hospitality or trades tied to the building cycle. For them, the work covers managing cash flow through the quieter months and pricing properly during peak periods. It also looks at structuring the team so it can handle the busy season without carrying unnecessary costs for the rest of the year.
Can I meet other Sunshine Coast business owners in the program?
Yes. Members meet at the quarterly Inner Circle events and stay in touch through the community group between them, which includes other owners based on the coast.
What does it cost?
Pricing depends on the level of mentoring and support your business needs. Sean’s team covers this on the first call once the fit is confirmed. There are no long-term contracts, and membership runs on a three-month rolling commitment.